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CxO Insights

A unique digital video library of one hundred Executive Insights capturing the business experiences of key buyers, influencers, consultants, academics and solution providers offering real practical ‘how to’ and ‘how not to’ advice regarding outsourcing, available online, across multiple mobile devices and in several different languages.

Now these are not your usual interview based podcasts covering several issues and fairly lengthy but instead imagine that each insight is about 3 to 4 minutes in length and uses the power of personal story telling to convey a real-life business experience  and what was subsequently learned, without the use of any jargon or industry buzz-words. Just real people talking about real-world experiences using compelling stories designed to inform, engage, and inspire, creating an authoritative and powerful peer to peer communication vehicle.

Successful business leaders providing broad ranging, practical, authoritative, and engaging content that is personal and anecdotal. Condensing years of hard-won business experiences into minutes and conveying lessons that are outward-looking yet internally relevant. These insights will be presented across multiple platforms including online and across a number of portable devices designed to be fully searchable ensuring a very efficient and rewarding user experience.

Bespoke Projects

We provide full end to end project management from developing the concept to creating the content right through to delivery. We will work with you to develop an overarching theme and the scope for the project to reflect and communicate your corporate strategy. Identify suitable contributors to supplement your key executives, customers and partners to demonstrate your capabilities and reach. Help identify and develop suitable stories, providing advice and guidance and support right through the entire process.

Manage all the logistics related filming, editing to preparing the content for delivery while keeping you fully informed of the progress and with an opportunity to view the content as it is being developed.

Once the project is complete and the content goes live, we will manage the continual delivery and maintenance of the content for the lifetime of the contract.

Key Benefits:

  • CxO Insights have a tremendous recall value as we grow up listening to stories
  • The project can be grown organically over time to include other customers and partners stories
  • Opportunity to showcase your customer
  • Great platform to connect with your target customer base on a one to one basis
  • Digital content can be delivered on multiple platforms providing an opportunity to reach different customer segments with the same investment
    • Video insights can be used to connect with customer via:
      • Your corporate website
      • Conferences
      • Seminars
      • In house workshops
      • On a screen in the reception area of each of your business locations
      • Mobile phones
      • DVDs
      • As these insight offer a real benefit for the viewer your perspective customers can be invited to view the content by:
        • Your business development teams
        • Email campaign
        • Mailing campaign
        • Other advertising options
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